StyleFactory Team
At the heart of StyleFactory is the desire to nurture new talent and push it into the marketplace. With the means to create high-end designs and work with small factories, StyleFactory’s Joel Edmondson, creative director, and Paul Choate, creative scout, have worked with designers on a limited edition line of furnishings. Edmondson earned an MFA in furniture design at Savannah College of Art and Design. He combines a business background with the creative eye of an art director. Choate, a furniture designer and artist, keeps an eye on innovations in craft and helps bring them to StyleFactory.
